Account-based marketing is a targeted strategy that revolves around building a personal relationship with your prospective clients. As such, you need to make sure that you’re targeting the right people. An ABM campaign takes a lot of hard work and commitment, so you must put your efforts into the right leads. The best way to do this is to make sure that your inbound marketing strategy generates quality leads that are likely to respond well to ABM and will convert. There are many different inbound marketing strategies that you can try, but one of the most cost-effective and efficient is to use your company’s social media presence. After all, your social media accounts are a necessary part of your business, and form the backbone of your marketing and customer service strategies, so why not use them to generate quality leads? Social media can be the perfect way to find great targets for your ABM campaigns, but only if you use it right. To help, here are some practical tips to get you started on the road towards generating quality leads that will convert and drive your business forward.
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