One of the main benefits of using account-based marketing is that you can provide your prospective clients with personalised marketing materials that resonate with them and help them to see the value of working with your company.
By profiling your leads and then providing them with targeted, bespoke content and support, you’ll be able to identify their pain points and show them how your business can help with them.
ABM might sound like a challenging approach that involves a lot of effort. However, if you take the time to use inbound marketing to generate quality leads, and then combine the expertise of your sales and marketing departments, then you could earn lucrative orders and long-term relationships from this innovative tactic.
Many businesses now use ABM, so if you want to make the right impression every time, then you need to stand out from the crowd.
Using creative ABM strategies can help, and one of the best of these is to create custom products and solutions to gift to your prospective clients and show them how serious you are about working with them.
Thinking of unique gift ideas can be a challenge, which is why the account-based marketing experts at ABM Hero have put together a list of innovative ABM gift ideas to inspire you and drive your campaign to success.
One of the coolest gifts our ABM Heroes came up with was ‘personalised mugs’. Yes, it’s a common gift given to our acquaintances like friends or family members. But when it comes to ABM campaigns, it’s a different ball game. You need to do your own research to decide on the right content that goes on the mugs without seeming too cheeky!
Some of the tactics used to find out the interests of the target audience are:
- Chat up the reception in their office
- Browse through their LinkedIn profile and posts