Choosing the right B2B data provider is crucial for companies looking to improve their sales and marketing efforts. The appropriate data can provide the insights needed to make informed decisions and target potential customers.
In this article, we will share the best four B2B data providers you can choose to level up your account-based marketing game.
What is B2B Data?
B2B data is a type of data collected from businesses as opposed to consumers. These data are for marketing purposes, including email marketing, lead generation, and market research.
When identifying potential customers and partners, data gathered can be an advantage plus a competitive landscape. Including understanding what products and services are being offered, and identifying new opportunities.
Things to Consider When Choosing a B2B Data Provider
Quality of Data
The first is the quality of the data. The data provider should have a good reputation for providing accurate and up-to-date data.
When using updated data, you land at decisions close to reality. The quantifiable data changes quickly and it is important not to dwell on obsolete information.
Range of Data Available
The second is the range of data available. The data provider should have a wide range of data available, including both contact and company data.
When data comes from multiple sources, you have the assurance that you are not using data that doesn’t represent a holistic view of your marketing plan.
Cost
The third is the cost. The data provider should have a fair price for the data.
The cost of acquiring customers should not outweigh the benefits you will derive from it.
Customer Service
The fourth is customer service. The data provider should offer excellent customer service with quick response times and helpful support.
When there are troubles, a B2B data provider can help you quickly resolve them. Time is money. When you waste it fixing things on your own, you are on the losing end of the game.
What is a B2B Data Provider?
A B2B data provider is a company that provides comprehensive and up-to-date information about businesses and their products and services.
They will help you identify potential customers and partners and be up-to-the-minute on the latest industry trends. B2B data providers can offer a wide range of data, including contact information, company profiles, product and service information, and more.
Why are B2B Data Providers Important in Account-Based Marketing?
They Provide Information
B2B data providers are keys in account-based marketing because they provide the contact information for potential customers.
This information can be used to target specific accounts with marketing messages, and to track the success of those messages.
Identify Best Leads
B2B data providers can also help you identify the best leads for account-based marketing campaigns.
B2B data providers are necessary for account-based marketing because they provide the contact and account information essential to identify and target potential customers.
Compile Scattered Data into Organized Information
B2B data providers compile information on businesses and their contact information, and this information gathered can be used to identify and target potential customers.
B2B data providers also provide information on the types of products and services that a company offers, as well as information on the company’s size and industry.
The Types of B2B Data Providers
There are a variety of B2B data providers in the market. It is noteworthy to identify which provider is best suited for your business. Here are the three types of data providers:
Public Providers
Public providers of B2B data are organizations that make their data available to the public at no cost or with pay.
These providers offer a wide variety of data, including company contact information, product and service offerings, and the likes. This information is used to create targeted marketing campaigns specifically tailored to the needs of a potential customer.
These providers give free data to their users. However, the quality of the data is not always reliable.
Paid Providers
These providers offer high-quality data for a fee. However, the data can be expensive and may not tailor to your specific needs.
There are a variety of paid providers of B2B data. Some of the most common include credit agencies, business information providers, and lead generation firms.
This data includes information like the company’s credit history, ownership information, and contact details.
Business information providers such as Hoover’s and Factiva collect data on companies and compile it into profiles. This data includes information like company size, industry, and recent news.
Lead generation firms such as Salesgenie and Zoominfo compile data on businesses and match it with potential buyers. This data includes information like company size, contact information, and recent news.
Self-curated Providers
Self-curated providers of B2B data are businesses that collect and organize data about other businesses in a specific industry or niche.
This data is often used to help other businesses to make up their mind about who to do business with, what products or services to offer, and where to focus their marketing efforts.
Self-curated providers of B2B data can be extremely valuable resources for businesses, as they offer a one-stop shop for information about specific industries or markets. They can provide detailed data about certain companies, including information about products and services, size and revenue, and their competitive landscape.
These providers offer data that has been curated by the provider. The quality of the data is usually high, and it can be costly and may not tailor your specific needs.
4 Best B2B Data Providers
When you’re looking to expand your business and need to identify new prospects, these are the providers you’ll want to turn to.
Each one has a comprehensive database of companies that you can search through to find the ones that are the best fit for your products or services.
They also offer various services such as lead generation, market research, and competitor analysis that can be invaluable in helping you grow your business. Here are the following:
Experian
Experian is a world-leading credit reference agency, providing businesses with credit data and insights to help them make informed lending decisions.
Experian has a long history of providing quality data and analytics to businesses of all sizes, making it the best provider of B2B data. Experian’s credit data and analytics help businesses assess the creditworthiness of potential customers and partners, identify opportunities and risks, and make more informed decisions about lending and risk management.
Experian’s data is comprehensive and up-to-date, and its analytics are sophisticated and reliable. Businesses who are associated with Experian can be confident that they are getting the best possible data and analytics to help them grow and succeed.
Salesforce
Salesforce is a customer relationship management (CRM) system that businesses can use to manage their customer data. Salesforce is a comprehensive system that can track customer interactions across different channels, including email, phone, social media, and direct mail.
Salesforce is the best B2B data provider because it offers the most comprehensive and up-to-date data in the industry. Its data is constantly updated to reflect the latest changes in the market, so businesses can be confident that they are getting the most accurate information possible.
In addition, Salesforce has a large team of experts who constantly analyze the data to ensure its accuracy. This implies that businesses can trust that the data they are getting from Salesforce is of the highest quality.
Dun&Bradstreet
Dun is one of the leading b2b data providers in the industry. They have an extensive database of accurate and advanced contact information, and they draw from a variety of data sources to compile their rankings.
D&B has information on over 235 million businesses worldwide and offers a wide range of data products and services to help you grow your business. They also have a handy D&B Credit Check tool that can help you assess the trustworthiness of potential customers.
LinkedIn Sales Navigator
LinkedIn Sales Navigator is one of the best B2B data providers in today’s market. It has a wide range of features that allow users to connect with potential customers and partners.
Some of the features that make LinkedIn Sales Navigator out of the ordinary is its ability to: 1. Connect with potential customers and partners. 2. Research potential customers and partners. 3. Generate leads. 4. Analyze and track sales opportunities.
LinkedIn Sales Navigator is an indispensable tool for sales professionals and businesses that want to connect with potential customers and partners. It provides users with the ability to research potential customers and partners, generate leads, and track sales opportunities.
Final Words
There is no one-size-fits-all answer to this query, as the best b2b data provider for your business will vary depending on your specific needs and requirements. However, some of the most important factors to consider when choosing a provider include the quality and accuracy of the data, the range of services offered, and the level of customer support available.
