Social media has become an increasingly important part of marketing for businesses of all sizes, though it is particulary relevant for small businesses. In the B2B world, social media can…
Most businesses today are familiar with the basic tenets of B2B marketing. However, personal selling is often overlooked as a key component of successful B2B sales campaigns. Personalized approaches that…
In today's business world, branding is everything. To succeed in B2B marketing, you must have a strong brand that sets you apart from your competitors. A strong brand will help…
When it comes to marketing, businesses can either market to other businesses (B2B) or to consumers (B2C). Whilst both types of marketing share some commonalities, key discrepancies are not an exemption.…