What is B2B Video Marketing?
Video is one of the most powerful tools in a B2B marketer’s toolkit. Why? Because it’s an incredibly effective way to tell a story and connect with an audience. In…
Messaging Tactics: B2B Marketing vs. Consumer Marketing
B2B marketing and consumer marketing are two different types of marketing that cater to various kinds of customers. B2B marketing is readied towards businesses that sell products or services to other businesses, whereas consumer…
Advantages and Disadvantages on B2B Marketing for E-Commerce
E-commerce has transformed the way businesses operate and market to their customers. No longer are businesses limited to brick-and-mortar locations and traditional marketing techniques. Now, businesses can reach a global…
Is Clubhouse A Good Platform for B2B Marketing?
If you’re not on Clubhouse yet, you’re missing out on a huge opportunity for B2B marketing. Clubhouse is a new social media platform that is quickly gaining in popularity. It’s…
B2B Marketing And Sales Alignment
The connection between marketing and sales is critical to success in any organization, especially in a business-to-business (B2B) environment. Sales alignment ensures that everyone in the organization - from the…
What is a B2B Marketplace?
The business-to-business (B2B) marketplace is rapidly growing as companies increasingly rely on the internet to find new products and services. According to a specific study, B2B digital sales in all channels…
What is B2B Marketing Segmentation?
As more and more businesses are selling products and services to other businesses, it's essential to segment your marketing campaigns to target the right audience. By understanding the different needs…
What are Conversational Messaging Platforms?
What are Conversational Messaging Platforms?
If you're thinking about using a conversational messaging platform for your business, there are a few things you need to know. These platforms can be a great way to improve customer…
Why LinkedIn for B2B Marketing?
Why LinkedIn for B2B Marketing?
As the largest professional social network, LinkedIn is uniquely positioned to help B2B marketers reach their target audiences. LinkedIn allows you to target your marketing messages to a specific audience…
10 B2B Email Marketing Software Tools to Try in 2022
10 B2B Email Marketing Software Tools to Try in 2022
Email marketing is a powerful tool for B2B companies. It can help you generate leads, build relationships, and close deals. But with so many email marketing software tools available, it…