As the account-based marketing (ABM) movement continues to gain momentum, subject matter experts (SMEs) are playing an increasingly important role in helping B2B organizations to execute ABM strategies successfully. SMEs…
In the world of digital marketing, personalization is vital. Gone are the days of generic, one-size-fits-all campaigns. To succeed in today’s competitive market, you need to customize your content and…
Account-based marketing (ABM) has become a popular strategy for B2B marketers due to its ability to target and customize campaigns to specific accounts, allowing for more personalized, effective outreach. However,…
Account-based marketing (ABM) is a strategic approach to B2B marketing that focuses on targeted outreach to key accounts. It is a highly effective way to drive results, especially in the…
B2B businesses have long struggled with the challenge of personalizing their content. In a world where consumers are used to getting content tailored to their specific needs and interests, B2B…
Account tiering is an emerging buzzword for marketers all over the globe. In a nutshell, it's the process of grouping your customers into tiers based on their value to your…
Key account management (KAM) is slowly gaining the attention it deserves as more and more companies find a life-changing addition to their business strategies. KAM is important for B2B marketers because…
In terms of reducing your customer churn rate, account-based marketing (ABM) may be the solution you have been anticipating. Also known as key account marketing, this strategy focuses on developing relationships with…
Are you looking for ways to step up your account-based marketing game? If so, you're in luck. There are some great ABM podcasts out there to help you learn from…
As we move into 2022, account-based marketing (ABM) is becoming increasingly popular, with more and more companies adopting this approach to target key accounts. There are several common bottlenecks of…