With over 675 million members worldwide, LinkedIn is a powerful platform for marketing your professional brand and establishing your online presence. To make the most of it, check out these 10 marketing tools:
1. Hootsuite
Hootsuite is a social media management platform that enables users to monitor and manage all their social media accounts in one place. It provides users with powerful tools to help them engage with their audience, measure their social media performance, and track their ROI.
Hootsuite can help B2B companies establish their online presence on LinkedIn in several ways. It assists companies to create and manage their LinkedIn company pages. It serves as a central hub for all of a company’s activity on the platform.
Hootsuite can help companies post updates and content to their company pages. It can help companies share their story and connect with their target audience on LinkedIn.
Aside from helping companies monitor and engage with their LinkedIn networks, Hootsuite also helps build relationships and connect with potential customers and partners on the platform.
2. SocialBee
SocialBee is a tool that helps users manage their social media accounts. It provides users with a way to schedule their posts, track their performance, and find new followers.
There are several ways that SocialBee can help B2B organizations improve their online engagement on LinkedIn.
One way is by optimizing content for LinkedIn. It is done by using relevant keywords, tagging industry experts, and sharing timely and captivating content.
Additionally, SocialBee can help organizations connect with other professionals and companies in groups and provide assistance in creating and managing ads.
Overall, SocialBee can be a valuable tool for B2B organizations seeking to improve their online presence on LinkedIn.
3. CoSchedule
CoSchedule is a tool that helps you plan and organize your content. It allows you to create a calendar of your content, to check what needs to be published and when. CoSchedule also helps you track your progress and ensure that your content is on course.
There are many reasons why B2B companies should consider using CoSchedule to boost their presence on LinkedIn.
CoSchedule provides an easy way for companies to post updates and announcements on their company pages. It helps to keep followers informed about what is going on with the company and can also help to generate interest in the company’s products or services.
Additionally, CoSchedule can help create a more professional appearance for a company on LinkedIn. By using CoSchedule, companies can make sure that their page looks polished and up-to-date, which can help to attract more followers and build trust with potential customers.
4. Dux-Soup
Dux-Soup is a tool that allows users to extract data from LinkedIn. It is used to scrape profiles, extract contact information, and even generate leads. It is a powerful tool to enhance your account-based marketing efforts.
Dux-Soup is a handy tool that can help to improve online presence. It can automate some of the tasks related to building connections and gathering information about potential business opportunities.
Also, it can help to keep track of updates from connections and groups. Overall, Dux-Soup can be a helpful tool for those wanting to improve their online presence.
5. Zopto
Zopto is a powerful marketing tool that allows users to automate their outreach and connect with more prospects and customers.
Zopto provides features that make it easy to find and connect with potential customers, including search, segmentation, and automation. Zopto also offers a wide range of integrations that allow users to associate with their existing tools and workflows.
Moreover, Zopto has a wide range of automation capabilities to help you construct campaigns for various niches and audiences. Advanced scheduling and high-conversion templates are included in order to help you maximize the profitability of your campaigns.
Using Zopto, you can increase your LinkedIn visibility and target your audience. If you’re looking to expand your network and use advanced filtering and the LinkedIn profile viewer, this app is for you!
6. SocialPilot
SocialPilot is a social media management tool that enables users to schedule and publish content across multiple social media platforms with ease. It is a one-stop solution for all your social media needs, allowing you to save time and effort while still getting the most out of your social media presence.
With SocialPilot, you can connect all of your social media accounts in one place and manage them from a single dashboard. The tool also provides insights and analytics to help you track your performance and measure your results.
SocialPilot, unlike many of the other apps on our list, is not primarily focused on LinkedIn. In addition to LinkedIn, it supports Twitter, Facebook, TikTok, and Pinterest. Specifically for LinkedIn, you may use it to schedule and publish content to your LinkedIn sites and profiles.
Downloadable PDF reports provide extensive analysis of your LinkedIn marketing analytics, such as engagement, impressions, click growth, and follower count trend, to ensure that your efforts are producing the desired results.
7. e-Link-Pro
eLink-Pro facilitates the daily discovery, attraction, and interaction with hundreds of prospects on LinkedIn.
eLink-Pro gives opportunities on LinkedIn and Twitter for recruiters, seasoned sales managers, realtors, and everyone in sales and marketing.
Utilize its marketing automation capabilities in conjunction with social selling in advertising and recruitment to command authority and expand your professional network.
B2B marketers should use e-Link-pro to improve their online presence for several reasons. First, e-Link-pro provides a suite of tools that can help B2B marketers better understand how their LinkedIn profile is performing.
Second, e-Link-pro can help B2B marketers identify and connect with potential customers.
Lastly, e-Link-pro can help B2B marketers measure and track the results of their marketing efforts.
8. LinkedIn Sales Navigator
LinkedIn Sales Navigator utilizes the power of its 772 million-member network to aid sales professionals in identifying and cultivating relationships with prospects and customers through social marketing.
On average, social selling executives see 45 percent more chances to develop, 51 percent higher likelihood of quota achievement, 80 percent more productivity, and three times the likelihood of attending clubs.
There are many reasons why B2B marketers should use LinkedIn Sales Navigator to solidify their online presence. It is a dominant tool that can help you connect with potential customers and clients, build relationships, and generate leads.
Besides, it can help you research your target market, identify key decision-makers, and track your competition. Using this tool, you can position yourself as a thought leader in your industry and build trust and credibility with your target audience.
9. SemRush
At the moment, there are no specialized LinkedIn keyword search tools available (i.e. that let you identify popular keywords specific to LinkedIn). However, standard keyword research methods are also applicable. SEMRush is one of our preferred keyword research tools.
Semrush is a tool that helps users improve their online visibility. It provides users with data and insights that can help them optimize their website and improve their search engine ranking.
Semrush also offers a suite of tools that helps users to track their progress and improve their online performance.
There are some ways that Semrush can help b2b companies expand their reach on Linkedin. One way is by providing tools that help identify potential new connections and help build relationships with them.
Also, Semrush can help optimize profiles and company pages so they are more likely to be found by potential customers and clients.
Lastly, Semrush provides tools and resources that can help with creating and executing marketing campaigns. By utilizing Semrush, b2b companies can more effectively and efficiently expand their reach on LinkedIn, build relationships, and generate leads.
10. Crystal
Crystal is the largest personality evaluation platform in the world. It helps you comprehend the distinctions in personality between yourself, your coworkers, and your clients.
This LinkedIn tool for personality assessment provides insight into your behavior and communication style. Using their LinkedIn profile, you can also utilize this, one of the greatest LinkedIn automation tools, to forecast the personality of any customer or prospect.
Understanding their personality better enables you to communicate more successfully and develop stronger relationships with them.
These are only a few of the available LinkedIn marketing tools to help you establish and maintain an online presence. However, there are other marketing tools you should also check to create a holistic effort to power up your marketing campaigns. While some are free, others come at a price. It’s important to consider what you need and what will work best for you before investing in any of these resources. The most essential thing is to get started and maintain a consistent presence online.
