If you’re not on Clubhouse yet, you’re missing out on a huge opportunity for B2B marketing. Clubhouse is a new social media platform that is quickly gaining in popularity. It’s a famous platform for networking, building relationships, and generating leads.
At the beginning of 2021, it wasn’t unusual to see headlines describing it as the upcoming social media platform for marketers or extolling all the promotional opportunities offered by the social audio app.
Smart marketers took notice when Clubhouse’s downloads increased from 2 million in January 2021 to 9.6 million in February and it continues to be a fertile land for B2B marketers to find business opportunities.
Is this the perfect platform you’re looking for? Join us as we make clear how this rising platform can be your next best friend when it comes to marketing.
What is Clubhouse?
Clubhouse is a new social media app that is rising in popularity. The unique app is audio-based, meaning users can only communicate with each other through voice.
It makes it ideal for people looking for a more personal and intimate way to connect with others online.
The app also has various features that make it stand out from other social media platforms, such as its focus on stories and its ability to create “clubs” where users can join.
It has already surpassed a $1 billion valuation in its first year, joining start-ups with iconic statuses like Uber and Snapchat.
Since last May of 2020, when there were only 3,500 users, there have been an estimated two million weekly active users. There are very few thousand rooms where people from all over the globe are conversing about various fields, occupations, and priorities at any given time.
House of Cliques or Clubs? Currently, the app is only available to iPhone users, and joining the app requires an invitation from a user who is already a member. Presently, exclusivity is a big part of Clubhouse’s appeal, but over time, this could work against the platform.
Why is Clubhouse Appealing to B2B Marketers?
Through the years, this social media app has become more appealing for B2B marketers to gain insights about their specific industries and find valuable interaction with other business personalities around the globe reasonably.
Here are some of the reasons why Clubhouse is the new go-to platform for forward-thinking marketers:
More Intimate Interaction
Clubhouse is a good platform for B2B marketers to establish intimate interactions with potential business partners for some reasons.
First, it provides a unique opportunity for marketers to connect with potential partners in a more informal setting. It allows great rapport and trust to be established between the two parties.
Second, Clubhouse allows for more spontaneous and organic conversations to take place, leading to more valuable insights and information being exchanged.
Lastly, Clubhouse is a more intimate and exclusive platform than other social media networks, making potential business partners feel more special and valued.
Well-Engaged Listeners
The platform allows marketers to target specific groups with their message, which is essential for B2B marketing.
Listeners are generally more engaged than those on other platforms, making it easier to generate leads and build relationships.
Plus, the platform’s unique format encourages listeners to ask questions and participate in discussions, making it an ideal place to generate interest and build brand awareness.
Good Platform to Build Community
Clubhouse is an excellent platform for B2B marketers to create a community as it allows them to connect with potential customers and build relationships.
By creating a community on Clubhouse, marketers can add value for their potential customers and establish themselves as thought leaders in their industry.
Additionally, Clubhouse provides a way for marketers to connect with influencers and other thought leaders who can help promote their community.
Good Avenue for Sharing the Identity of Your Brand
Clubhouse is a strategic place to share your brand because it allows you to connect with other like-minded individuals and create a community around your brand.
It also provides you with a space to showcase your brand’s unique voice and personality, which can help you attract new customers and followers.
Not to mention, the app can be a great way to build relationships with influencers and other industry leaders, which can help boost your brand’s visibility and reach.
Perfect Place to Host Events
Clubhouse is a great avenue to host events because of its many features and benefits. For one, Clubhouse has a built-in event management system that makes it easier to create and manage events.
Also, it offers a variety of event-related features, such as a calendar, RSVP system, and event reminders, making it an extraordinary platform for hosting events.
All in all, it is a nice way to reach a wider audience with your event as it allows you to share your event with other members of the Clubhouse community.
Is Clubhouse The Right Place to Market Your Business?
There is no one-size-fits-all answer to this question, as the right platform for you will depend on several factors.
If you are looking for a platform to help you build a professional network and connect with potential employers, then this app may be a good fit for you.
In any event, Clubhouse is not for everyone. If you are not comfortable using new technology or you are not looking to build a professional network, then Clubhouse may not be the right platform for you.
Its popularity as a platform for B2B marketing is undeniable. As with any new platform, there is a learning curve. To make the most of Clubhouse for marketing, it is significant to understand how the platform works and how to use it effectively. With a little effort, this can be an invaluable tool for marketing your campaigns.
