Benefits of LinkedIn Newsletter
There are many social media platforms to choose from when marketing your business. However, LinkedIn is a platform that is often unnoticed. If you're looking for a way to step…
Messaging Tactics: B2B Marketing vs. Consumer Marketing
B2B marketing and consumer marketing are two different types of marketing that cater to various kinds of customers. B2B marketing is readied towards businesses that sell products or services to other businesses, whereas consumer…
Advantages and Disadvantages on B2B Marketing for E-Commerce
E-commerce has transformed the way businesses operate and market to their customers. No longer are businesses limited to brick-and-mortar locations and traditional marketing techniques. Now, businesses can reach a global…
Is Clubhouse A Good Platform for B2B Marketing?
If you’re not on Clubhouse yet, you’re missing out on a huge opportunity for B2B marketing. Clubhouse is a new social media platform that is quickly gaining in popularity. It’s…
B2B Marketing And Sales Alignment
The connection between marketing and sales is critical to success in any organization, especially in a business-to-business (B2B) environment. Sales alignment ensures that everyone in the organization - from the…
What is a B2B Marketplace?
The business-to-business (B2B) marketplace is rapidly growing as companies increasingly rely on the internet to find new products and services. According to a specific study, B2B digital sales in all channels…
What is B2B Marketing Segmentation?
As more and more businesses are selling products and services to other businesses, it's essential to segment your marketing campaigns to target the right audience. By understanding the different needs…
Account-Based Marketing vs. Inbound Marketing
There’s a lot of debate in the marketing world about which strategy is best: account-based marketing (ABM) or inbound marketing. Both have their pros and cons, but it depends on…
What is Key Account Management?
Key account management (KAM) is slowly gaining the attention it deserves as more and more companies find a life-changing addition to their business strategies. KAM is important for B2B marketers because…
What is B2B Data Exchange?
If you've ever wondered what B2B data exchange is, you're not the only one. This data exchange is a process whereby businesses share information to streamline their operations and improve…