What Are the Components of B2B Marketing Audit?
Marketing audit for B2B organizations has become increasingly complex with the rise of technology and the need to reach a larger audience. A marketing audit is a critical tool used…
What is a B2B Marketing Audit?
As businesses continue to evolve and embrace digital transformation, it is essential to review current marketing strategies and assess if they are still relevant to the market. A B2B marketing…
4 Things You Should Know About the Dark Funnel in B2B Marketing
The dark funnel is a mysterious concept in B2B marketing that has recently gained traction. It is a concept that is still largely unknown and often misunderstood. Understanding the dark…
How to Personalize Your ABM Landing Pages
In the world of digital marketing, personalization is vital. Gone are the days of generic, one-size-fits-all campaigns. To succeed in today’s competitive market, you need to customize your content and…
How to Use B2B Data Analytics in Lead Prioritization
As B2B marketers, we are often tasked with finding the right leads to target, then prioritizing those leads to ensure our marketing efforts are focused on the most valuable opportunities.…
7 Areas that Can Be Improved by Data Analytics
Data analytics has become an invaluable tool in driving business decisions. It has enabled organizations to gain insights into customer behavior and trends, which can be put into practice to…
4 B2B Ads Retargeting Pitfalls You Should Avoid
Ads retargeting has become a powerful tool in the B2B market, allowing businesses to reach out to those customers who have already visited their website or interacted with their brand.…
How to Budget For Your Killer ABM Strategy
Account-based marketing (ABM) has become a popular strategy for B2B marketers due to its ability to target and customize campaigns to specific accounts, allowing for more personalized, effective outreach. However,…
6 Tips on How to Achieve an Effective B2B Webinar Marketing
Based on statistics, a webinar is one of the most effective ways to reach a large audience. It can introduce a new product or service, create awareness, generate leads, etc.…
5 Reasons Why You Should Try Conducting Webinars
Account-based marketing (ABM) is a strategic approach to B2B marketing that focuses on targeted outreach to key accounts. It is a highly effective way to drive results, especially in the…