Account-based marketing (ABM) is a strategy that focuses on key accounts and engaging them in personalized campaigns. This type of marketing can be very effective in B2B industries, where sales…
When it comes to marketing, businesses can either market to other businesses (B2B) or to consumers (B2C). Whilst both types of marketing share some commonalities, key discrepancies are not an exemption.…
If you’re a small business owner, you may be wondering if the benefits of account-based marketing (ABM) outweigh the cost. When starting an account-based marketing campaign, you may worry about…
On LinkedIn, Hillary Carpio (Director of Account-Based Marketing at Snowflake) mentioned that she often hears about marketing teams investing in or exploring ABM techs like Demandbase, Terminus, 6sense, and Madison…
Are you looking forward to starting an account-based marketing campaign but are not certain where to begin? Here are 5 steps to get you started: Define Your Target Account…
Account-based marketing platforms serve as an integral part of effective marketing strategies. In a highly competitive market, these tools can get you ahead of the curve. ABM can be put…
Choosing the right B2B data provider is crucial for companies looking to improve their sales and marketing efforts. The appropriate data can provide the insights needed to make informed decisions…
Account-based marketing is a hot topic in the B2B space right now. ABM can be a great way to improve your ROI. But with so many different metrics to track,…
When choosing account-based marketing (ABM) agency, it's necessary to do your part. Not all agencies are created equal, and not every ABM strategy will be the right fit for your…
Account-based marketing certification is a hot topic in the marketing world, and more and more professionals are looking to get certified in the discipline. ABM certification is necessary to step…