Account-Based Marketing vs. Inbound Marketing
There’s a lot of debate in the marketing world about which strategy is best: account-based marketing (ABM) or inbound marketing. Both have their pros and cons, but it depends on…
ABM Guides
Discover the power of Account-Based Marketing (ABM) with our comprehensive guides. Learn effective strategies and tactics to drive business growth. Gain insights and practical tips to maximize your marketing efforts.
What is Key Account Management?
Key account management (KAM) is slowly gaining the attention it deserves as more and more companies find a life-changing addition to their business strategies. KAM is important for B2B marketers because…
What is B2B Data Exchange?
If you've ever wondered what B2B data exchange is, you're not the only one. This data exchange is a process whereby businesses share information to streamline their operations and improve…
What are Conversational Messaging Platforms?
What are Conversational Messaging Platforms?
If you're thinking about using a conversational messaging platform for your business, there are a few things you need to know. These platforms can be a great way to improve customer…
What is multi-channel messaging?
What is Multi-Channel Messaging?
With the advent of digital marketing, businesses can now connect with their customers through various channels. Multi-channel messaging is a term used to describe the practice of using multiple channels…
What is Conversational Account-based Marketing?
What is Conversational Account-Based Marketing?
If you're not associated with Conversational Account-based Marketing (CABM), you're not alone. CABM is a relatively new strategy that's gaining popularity in the B2B world. Conversational account-based marketing is a…
How Can ABM Decrease Customer Churn Rate?
How Can ABM Decrease Customer Churn Rate?
In terms of reducing your customer churn rate, account-based marketing (ABM) may be the solution you have been anticipating. Also known as key account marketing, this strategy focuses on developing relationships with…
LinkedIn Sales Navigator vs. LinkedIn Premium
LinkedIn Sales Navigator vs. LinkedIn Premium
Most business professionals are mindful of Linkedin and its potential for business networking and sales. However, many are uninformed of the different levels of service Linkedin offers. The two main options for business users…
LinkedIn Sales Navigator Benefits
LinkedIn Sales Navigator Benefits
Sales Navigator is a professional networking platform that can be applied to connect with potential customers and further develop business relationships. The platform allows users to search for and view…
How to Use LinkedIn Groups for Marketing
How to Use Linkedin Groups for Marketing
If you’re looking to market your business on LinkedIn, one of the best ways to do so is by utilizing LinkedIn groups. It provides you with a way to connect…