With over 700 million users worldwide, LinkedIn remains one of the most effective business tools. As a social platform specifically designed for professionals, it allows businesses to connect with potential…
As a B2B company, it's essential to know whether your marketing strategies are working effectively or not. A marketing audit is a powerful tool that can help you assess your…
As the account-based marketing (ABM) movement continues to gain momentum, subject matter experts (SMEs) are playing an increasingly important role in helping B2B organizations to execute ABM strategies successfully. SMEs…
B2B marketing audits are a critical part of any successful marketing strategy. They help identify areas of improvement and provide insight into how to improve your campaigns. However, many B2B…
Marketing audit for B2B organizations has become increasingly complex with the rise of technology and the need to reach a larger audience. A marketing audit is a critical tool used…
As businesses continue to evolve and embrace digital transformation, it is essential to review current marketing strategies and assess if they are still relevant to the market. A B2B marketing…
The dark funnel is a mysterious concept in B2B marketing that has recently gained traction. It is a concept that is still largely unknown and often misunderstood. Understanding the dark…
In the world of digital marketing, personalization is vital. Gone are the days of generic, one-size-fits-all campaigns. To succeed in today’s competitive market, you need to customize your content and…
As B2B marketers, we are often tasked with finding the right leads to target, then prioritizing those leads to ensure our marketing efforts are focused on the most valuable opportunities.…
Data analytics has become an invaluable tool in driving business decisions. It has enabled organizations to gain insights into customer behavior and trends, which can be put into practice to…