To succeed with account-based marketing (ABM), you must deeply understand your target accounts. It means having data on the decision-makers within those accounts, their pain points, what they’re looking for,…
B2B Data and analytics are critical for any business, particularly for businesses that operate in an ever-changing business setting. It is not surprising that they play a vital role in…
Any company that wants to be successful in the business-to-business (B2B) market needs to have a data-driven approach. It implies that they need to collect and analyze data in order…
B2B data can help you target your account-based marketing campaign to specific accounts which more likely to be interested in your product or service. It can help you save time…
Over recent years there has been a lot of buzz around an alternative marketing strategy for B2B companies known as account-based marketing. What is it and how does it work?…